Topic
Consumer Packaged Goods
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Shopper/Retail
Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers
Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% year-over-year sales growth.
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Acquisition
Decline in Advertising Spend, Changes in Consumer Purchase Behavior Amidst COVID-19 Pandemic
Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.
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Acquisition
New Tide Packaging or Wine Box?
The Tide Eco-Box might be eco friendly, even saving on delivery costs, but some are
worried that their aunt Maggie might think its her new favorite wine.
