Topic | CMO Corner

Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.

Miss any news while you were watching the waves roll in? Take a moment and catch up with our 10 most popular B2B stories in July.

“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”

Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.

The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B LeadsCon.

Generating mass reach through video is an important goal for most marketers. However, a shift is underway in how that goal is achieved—from channel distribution strategies to great storytelling.