Topic | Catalog

Seriously competitive tactics, generally in the form of offers, virtually tumbled from the pages of the fall/holiday catalog assortment. But did the featured

Direct marketers will be buying sheep, goats, donkeys and maybe a few llamas this holiday season. That is, they will if they respond to a Heifer International

The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

A multimedia effort combining print, television, catalogs and retail promotion has helped slipcover maker Sure Fit brand its own products so that they

Despite its slogan that it is the creative alternative to flowers, Vermont Teddy Bear entered the blooms business in August by acquiring Calyx & Corolla.

Using real women as models and asking inbound callers to carol for trinkets are among the ways women's sporting apparel cataloger Title 9 gets consumers

Do you know how lovely it is to pop on a Web site and quickly and easily track all the purchases you've made from that site over time? Probably not, as

This month, Topbulb will drop the initial test mailing of Lighting for the Home, the company's first consumer catalog. Overall, 100,000 copies of the

FOR MANY COMPANIES, THE uncertain state of the world and the economic downturn has spelled disaster. But for King Arthur Flour, while it hasn't exactly

Sharper Image Corp. reported catalog sales up 16% and Internet sales up 42% for the first quarter ended April 30. Catalog sales were $34.3 million, compared