Topic | Campaigns

Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.

“Find What Matters” is a  two-month initiative designed to feel like a B2C campaign, to create enthusiasm and excitement for using search in a media plan.

In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.

Cloud-based web development platform Wix.com is partnering with Fortnite team FaZe Clan in a multi-faceted esports partnership.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza shares how the bank shook up the status quo to connect with B2B audiences.

Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.

Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.

A team up with Marvel Studios' latest film is helping Wix.com promote a new series of product enhancements.

Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.

Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.