![](https://www.chiefmarketer.com/wp-content/uploads/2022/08/american-express-business-class-live-2022-dining-160x125.jpg)
How American Express’ Annual Business Class Live Celebrated a Decade of Events for SMBs
The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.
The brand’s tenth iteration delivered all the trappings of a traditional B2B show, plus a few secret ingredients.
We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand's Business Class initiative.