Topic | advertising

Kellogg's While You Sleep

Kellogg’s Shifts Marketing to Dark of Night

|  by Andrew Adam Newman (NYT)

Kellogg's "While You Sleep" campaign is a real shift for the brand to late day marketing in an effort to get consumers to eat more cereal.

Global Mobile Advertising Market: $5.3 Billion in 2011

According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.

Chief Marketer Videos

	
        

PRO Awards

ProAwards
	
        

CHIEF MARKETER 200

CM 200