Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends

Posted on by Chief Marketer Staff

In ecommerce news, buy-now-pay-later service Klarna might be launching its own retail media network. In an AdExchanger podcast, CMO David Sandstrom discusses this possibility; provides thoughts on customer retention; outlines the brand’s self-service marketing tools; and dishes on surprising consumer marketing trends.


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