Topic | advertising

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.

The content streaming market is getting crowded: The latest is NBCU's Peacock.

Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.

Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.

Here’s eight best practices to help reduce wasted ad spend and maximize your user acquisition budget. 

TriComB2B’s easy-to-read guide, An Industrial Marketer’s Guide to Digital Advertising, provides peace of mind for business-to-business (B2B) industrial marketers evaluating different venues and platforms for digital advertising. It includes an overview of the most relevant options for B2B marketers, including statistics and advice on: traditional display, display network, paid search and social media advertising.