Topic | Account Based Marketing

Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges.

It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.