Tommy Hilfiger ‘Styles’ Up for Sweeps

Tommy Hilfiger is out with a new campaign designed to build buzz around its revamped juniors line with an instant-win game, which promises a grand-prize trip to New York.

Consumers can enter The Reveal Your Tommy Style instant-win game, which launches today at Tommy.eprize.net/style. At the site, consumers can take a quiz to determine their own style and play the instant-win game. Visitors can also opt-in to receive e-mail from Tommy.com.

One grand-prize winner gets a four-day trip for four to New York City and a $1,000 shopping spree, $1,600 spending money and a two-hour meeting with a Tommy Hilfiger stylist; 500 instant winners will receive Tommy’s signature True Star perfume and an autographed copy of Before You Put That On: 365 daily Style Tips for Her by celebrity stylist Lloyd Boston.

Consumers who send e-mails about the game using the tell-a-friend feature on the site will receive additional chances to win prizes. Pleasant Hills, MI-based ePrize designed creative and handles prize fulfillment.

The company launched the promotion, which targets females 13 to 18, to build excitement around its new clothing line and increase its database, a company spokesperson said. In the last year, the company changed its color palette, moving past its staple red, white and blue clothing lines, the spokesperson said.

“Instant-win games are phenomenal ways to build your database,” said Josh Glantz, VP and managing director, ePrize.

The instant-win game runs through April 30. Online materials, e-mail blasts and p.r. support.

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