Nearly 42 million unique users claimed Facebook Offers since its launch last year, according to COO Sheryl Sandberg during the company’s recent fourth-quarter earnings call. In October, Facebook revealed that 75 percent of offers claimed on its social network happened as a result of a user seeing a story in their news feed about a friend who purchased the offer, which highlights the viral potential for offers posted there.
Facebook Offers is also a great channel through which companies can promote various forms of content, not to mention deals, to users. It’s also a cost-efficient way to capture email addresses. Before an offer is claimed, just ask for an email address and you’ll have a way to engage with them after the transaction.
