The outbound telephone sales and marketing operations that will survive in today’s highly regulated calling environment must work smarter and harder to plan and execute their campaigns.
One of the keys to finding more sales while reducing costs is to more carefully target and test calling lists and other campaign variables. Here are some suggestions on how to get the most from your tests and avoid some common mistakes.
Mistake No. 1: Throw it against the wall and let the chips fall where they may. With all that’s at stake, it’s amazing that many direct marketers place no greater focus on their tests than to just run them like any other program, analyze the numbers, and roll them out or not
