1Touch Marketing has introduced a new direct response text-messaging service with applications for lead generation prospecting, building databases and targeting outbound promotions to cell phone users.
It allows advertisers to automatically gather list data from responses received from cell phone callers, by tracking specific keywords and text-messaging telephone numbers.
Advertisers can track response generated from online or offline media for multichannel and mobile marketing. Text-messages serve as an interactive response device for consumers, which trigger delivery of additional automated promotions from advertisers.
The technology is more sophisticated than using an 800 number for tracking advertising response and assembling list data, because text-messaging telephone numbers are being used in tandem with specific keywords
