Tech Stack

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results.  

Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality.

Gen Z makes up 9% of B2B software buyers, according to TrustRadius’s 2025 Buyer Research Report — outnumbering Boomers (6%) for the first time. And as Zoomers continue to enter the workforce and rise in the ranks, they’ll become an even more important segment to market to. The key is to lean into generative engine optimization (GEO) and social proof.

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution.

In an age where social media snippets and AI-generated summaries dominate, it’s easy to believe that long-form content is fading. But that’s a myth. People are still reading, and not just scrolling. 

The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief Marketer Network, serving as the event’s official media partner, sat down with Barry Frey, President and CEO of OOH trade organization DPAA.

AI is changing how audiences discover content, and context is redefining its value. Publishers like Forbes, Recurrent, and The Independent are proving that success in the agentic web comes from connection—owning the experiences that AI can’t replicate.

AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars in global online sales.

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.

Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape. Read the takeaways from LeadsCon Connect.