Tech Stack
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Online Advertising
StackAdapt Secures $235 Million To Invest In Global Expansion And AI
Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the investment arm of the Ontario Teachers’ Pension Plan.
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AI
Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech
Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at Criteo, exiting as Global Managing Director of Publisher Partnerships in April 2020 (eek!) to join Permutive, where he was GM and COO for more than […]
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Online Advertising
Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse
Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.
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Behind the News
Digital Advertising Malware in 2024: Lessons for 2025 and Beyond
The 2024 Ad Quality Report found that over 70% of users now perceive at least half of online ads as untrustworthy—a trend fueled by a 10% year-over-year surge in malvertising levels in 2024. Malvertisers are increasingly exploiting social engineering tactics to deceive users.
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CES 2025
Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer
Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.
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Decoder
FTC’s COPPA Rule Update—What Publishers Need to Know
The FTC has finalized significant updates to the Children’s Online Privacy Protection Act (COPPA) Rule, marking the first drastic overhaul since 2013. These changes, set to take effect in early 2025, reflect growing scrutiny of how companies handle children’s data online.
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Shopper/Retail
Uplift Desk elevates its customer experience with headless architecture
After migrating its site to headless architecture, premium standing desk brand Uplift Desk increases its page speed, improves its Google search ranking and provides shoppers with a more intuitive checkout page. Uplift Desk and its shoppers are reaping the rewards of a better customer experience after the brand’s migration to a headless architecture. The December 2024 launch included […]
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Online Advertising
CTV, Retail And Measurement Will Spur Ad Tech M&A This Year
This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement.
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Shopper/Retail
For marketers, the TikTok contingency plan might be the actual plan
As TikTok still faces an uncertain future, publishers, advertisers, and creators brace for the ripple effects of a potential ban, exploring new platforms and strategies to maintain engagement. As a brand, the social media platform TikTok has only existed for about seven or eight years. But the past few weeks have been the roller coaster […]
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MarTech
How Marketers Can Stay Compliant and Effective Amid New Privacy Regulations
Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both the consumer and the company will earn the goodwill of their customers while preparing their business for regulations yet to come. Here are four actionable steps marketers can take to do just that.