Tech Stack

On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation.

SSP curation is being touted as the next big solution for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Here’s what’s at stake.

The Paper Store lost margin from shoppers doubling up on promotions. Its new point-of-sale system reduces promotion confusion, makes its operational team more efficient and keeps shoppers moving through checkout.   Promotions are an effective tool many marketers use to attract consumers to the brand and then on to buy.   The Paper Store has […]

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results.

Joybird’s mobile 3D Space Planner is an expansion of its desktop version and allows shoppers to view 3,500 furniture pieces in augmented reality. Furniture brand Joybird has expanded its 3D product design feature to now include the mobile web. The tool, called 3D Space Planner, allows shoppers to view 3,500 of Joybird’s furniture pieces in […]

This year, we at AdMonsters are honored to announce Stephani Estes as a Keynote Speaker for the Sell Side Summit, held in Fort Lauderdale, Florida, March 9-11, 2025. We caught up with Estes to talk about her career journey and what keeps her invested and motivated to succeed. 

Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this masterclass outlining advertising’s next moves, from data-driven playbooks to creative gambles that either scored big or fumbled hard.

On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to create real-time models for targeting ads.

AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible.

Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in storytelling, or Ron Howard waxing poetic about AI’s creative potential—there was a consistent message…evolve or risk irrelevance.