Sweepstakes
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Agencies
L.A. Cops Mistake M:I:III News Rack Promo for Bomb
A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.
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Agencies
PayPal’s First Promotion Dangles Instant Cash Prices
PayPal, an online payment service, has unveiled its first consumer promotion awarding new and old customers who activate PayPal Mobile accounts with cash prizes.
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Agencies
Newcastle Brown Ale Bows Music Blogger Contest
Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.
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Agencies
Nestlé to Name a New Wonka
Nestlé USA’s latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.
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Agencies
Columbia Pictures Rolls Out RV BlackBerry Promo, Sweeps
Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry.
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Agencies
Subway Laces Up Vans Tie-in
Subway restaurants dress up their kids marketing this summer through two promotions with Vans.
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Agencies
Bandai America Launches Power Rangers Film Contest
Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship.
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Agencies
Brands Hit The Ice With NHL Partnerships
Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.
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Agencies
Nintendo, AOL Tout Revolution Sweeps
Calling all gamers: Nintendo and AOL.com are on a mission to give one video-game playing consumer the ultimate opportunity to be the first in the world to play Nintendo’s next home console system, Revolution.
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Agencies
Wrigley Gambles on In-Pack Game
Wm. Wrigley Jr. Co. is running a poker-themed collect-and-win game across five gum brands, dangling a grand prize of $250,000.