Topic
Sponsorship
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Conversations
Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education
We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.
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Engagement
Pinterest Consumer Marketing VP on Coachella Debut
Pinterest’s insights on building successful festival sponsorship programs that resonate with Coachella attendees.
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Acquisition
Nine Event Sponsorship Activations From the 2020 Sundance Film Festival
Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.
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Acquisition
Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters
Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.
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Agencies
Toyota Inks Nearly $1 Billion Olympic Sponsorship Deal
Toyota has signed a record sponsorship deal with the International Olympic Committee that starts in 2017 and runs through 2024.
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Agencies
Coke & American Idol Fizz Out
After a long relationship, Coke has decided to exit the American Idol stage.
