social media Archives - Chief Marketer

Brands on Fire: L’Oréal’s Chief Creative on Tapping Kevin Durant as CeraVe’s ‘New Face of Legs’

We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.

Social

Why 2016 Is Everywhere Again and What Marketers Should (and Shouldn’t) Do About It

The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.

Influencer Marketing

Influencer Marketing Gets a Makeover with NAD Certification Initiative

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]

Tech & AI

Digital Trends Report: The Tech Set to Influence the Sports and Media Landscape

Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights.

Social

Social App BeReal Launches Stateside Marketing Push to Counter ‘Doom Scrolling’

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.

Social

Building Brands on a Budget: Strategies for Success With Less

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.