Search
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Digital
Search Marketing All Part of Design at TattooFinder
TattooFinder.com hopes expansion of search engine marketing, a discount program with design studios and viral marketing will help double the size of its business to $2 million this year.
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Digital
Feb. 6 Heaviest Pre-Valentine’s Online Shopping Day
Tuesday, Feb. 6 bore the brunt of Valentine’s Day e-commerce this year, hosting the largest amount of pre-Valentine’s Day traffic. Monday the fifth was the runner up among actual shoppers, while the higher broadband rates usually found in offices and a desire to keep planned purchases hidden kept woo-ers off the Web during the weekend.
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Digital
Dick’s Sporting Goods Completes Golf Galaxy Acquisition
Dick’s Sporting Goods Inc. has finalized its acqusition of Golf Galaxy Inc. All outstanding shares of Golf Galaxy have been exchanged for $18.82 per share in cash.
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Digital
EBayers Cash in on Anna Nicole’s Death
EBay entrepreneurs wasted no time in attempting to cash in on Anna Nicole Smith’s unexpected death last week.
As of Friday morning, there were more than 2,900 Smith-related items posted on the auction Web site, a dramatic rise from the fewer than 200 posted before word of her death came out.
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Agencies
MIVA Cuts Staff to Help Bottom Line
Online ad network MIVA has announced a restructuring plan that will reduce its work force by 20% in the hope of regaining profitability.
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Digital
More Money, More DM Intent for ’06 Search Marketing: SEMPO
Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization.
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Agencies
Satellite Nets Settle Trademark Keyword Tussle
Direct-broadcast satellite companies DirecTV and EchoStar Communications, owner of the Dish Network brand, have dropped a pair of dueling lawsuits over the use of their trademarks as search engine keywords.
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Digital
Short Cuts
SideStep Scores Funding Round,
Eddie Bauer CEO Resigns,
Click Audit Firm Gets Investment -
Digital
European Union to Overhaul DM Consumer Protection Rules
The European Commission has unveiled plans overhaul European Union consumer protection rules in an effort to increase confidence in online shopping and boost cross-border sales, according to wire service reports.
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Digital
Online Impression Recording Worries Advertisers, Agencies: ABC
Many advertisers and advertising agency executives are concerned that their online impressions are not being properly recorded, according to the Audit Bureau of Circulations.