Short Cuts

Posted on by Chief Marketer Staff

SideStep Scores Funding Round
Online travel search engine SideStep has raised $15 million in third-round funding from Norwest Venture partners and others. The Santa Clara CA-based company says it will use the capital to scale key areas of its business and to extend media and user-generated offerings. In October 2006 SideStep bought TravelPost.com, which offers consumer reviews of hotels that can be sorted by age, gender, budget and trip purpose.

Eddie Bauer CEO Resigns
President, CEO and board member Fabian Mansson has left Eddie Bauer Holdings after four and a half years. Board member Howard Gross will take over as interim CEO while a search is conducted for a permanent executive. A Feb. 8 stockholder meeting failed to approve the company’s sale to a holding company owned by affiliates of Sun Capital partners. A statement said the board is “evaluating appropriate next steps” in a possible Eddie Bauer turnaround.

Click Audit Firm Gets Investment
Click Forensics, an auditor of pay-for-performance clicks and the operator of the Click Fraud Network reporting service, secured $5 million in initial funding in a round led by Austin Ventures. The company said it will use the capital infusion to expand marketing and development of its quality monitoring solutions for PPC advertisers. Click Forensics also announced its relocation from San Antonio TX to Austin.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!