Online Impression Recording Worries Advertisers, Agencies: ABC

Posted on by Chief Marketer Staff

Many advertisers and advertising agency executives are concerned that their online impressions are not being properly recorded, according to the Audit Bureau of Circulations.

In a recent survey, fewer than half of agency respondents and only one-third of advertiser respondents said they were confident that their companies’ online ad impressions were measured and reported accurately.

In addition, 83% of respondents said they plan to increase online ad spending in 2007 and more than half expect double-digit budget increases.

The survey polled 270 advertisers and agency executives between Oct. 24 and Dec. 31.

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