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  • Digital

    Short Cuts

    Traffix Inc., an online marketing services provider, has made a long term license agreement for the Madacy Entertainment catalog of digital master recordings which includes certain exclusive rights for its own Internet-based direct marketing functions.

  • Digital

    Quigo Makes Waves in the Contextual World

    According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 and almost 43% on paid search ads. But the Online Publishers Association found that the Web audience in January 2007 spent only 4.7% of its online time conducting searches, and about 45% of its time looking at content. Why the disconnect, and what does it have to do with the content-targeting ad platform from Quigo Technologies?

  • Digital

    For WhenU, the Time May Be Now

    When he came on board as head of the WhenU behavioral ad network in October 2004, CEO Bill Day took on dual roles. Within his company, he has served as a new broom that swept out many of the practices that had earned WhenU a reputation as an adware scam factory, conducting drive-by downloads to users

  • Digital

    Site Search Swings a Big Bat at Sports Site

    People outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses or skateboards. Putting aside the question of whether that

  • Digital

    Internet Growth Leads Ad Spend Jump: TNS Media

    Ad expenditures jumped from $143.8 million in 2005 to $149.6 million in 2006 — a 4.1% gain, according to TNS Media Intelligence.

  • Digital

    Lillian Vernon Picks PM Digital As Exclusive Search Engine Service Provider

    Lillian Vernon Corp. has named PM Digital as its exclusive provider of search engine marketing and datafeed marketing services. Terms of the contract were not released.

  • Digital

    AOL Allies with Gannett’s Online Media Services Subsidiary

    America Online has formed a two-year strategic alliance with PointRoll, an online media services subsidiary of the newspaper giant Gannett Co.

  • Digital

    Interactive TV Advertising to Target Newlyweds

    Wi-Fi TV Inc. plans to sell targeted video advertising and online banner ads when it launches InternetWeddingTV.com on May 1. Newlyweds will be able to upload videos and photos for free on this network of interactive TV stations.

  • Digital

    Health Benefits Direct to Sell Insurance for Aetna

    Aetna Inc. has become the latest insurance company to join Health Benefits Direct Corp.’s insurance Web site portal.

  • Digital

    Online Marketing Efforts Expanded at Bayler Boats

    Bayler Boats said it has tripled its budget for paid search engine marketing, banner ads and other online advertising being handled by the MarketSmart Advertising agency.