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  • Agencies

    In the Zone, Online or Off

    AutoZone Inc.’s new product look-up system for driving in-store sales will soon be tried on its Web site.

    The $6 billion company, which sells auto parts and accessories, has two customer segments: do-it-yourselfers and professional technicians. But it faced a challenge: How to make sure it had the exact parts customers needed.

  • Agencies

    Short and Sweet

    We’d like to give a quick cheer to the Webby Awards, which held its 11th annual presentation last month with a rule we think should be standard: five-word acceptance speeches.

  • Agencies

    The Latest Scoop

    Talk about your dual personalities. Ben & Jerry’s is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don’t always

  • Agencies

    American Blogstand

    A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month.

  • Agencies

    East Side, West Side, Online

    Earlier this year, NY Skyride was looking for a way to convey its high-tech pizzazz to Web visitors. It had to be snazzy and engaging: Competition for the Big Apple tourist dollar is tight, and NY Skyride, a 12-minute Imax tour of the city’s landmarks housed on the second floor of the Empire State Building, faced a unique challenge.

  • Digital

    E-Dialog Taps Hughes as Senior Strategist

    E-Dialog, an online marketing services firm, has hired Arthur Middleton Hughes, founder of The Database Marketing Institute Ltd., as a senior strategist who will work with clients on direct marketing best practices and customer retention strategies.

  • Digital

    Publicis Teams With Dassault on 3D Venture

    Publicis Groupe, the French advertising conglomerate, has signed a memorandum of understanding with Dassault Systemes to create 3dswym, a global joint venture in the field of Web-based 3D.

  • Digital

    Something4 Acquires Netcallidus Ltd.

    Something4 has acquired Netcallidus Ltd., an online marketing services company.

    Terms were not disclosed.

  • Digital

    SEMDirector, comScore Pair up for Search Share Analysis

    Web traffic measurement firm comScore is partnering with search reporting automation firm SEMDirector in a joint marketing initiative, the two companies announced.

  • Digital

    New Products and Services

    IdentityTruth.com: a new Web site designed to help consumers safeguard their privacy and identities–IdentityTruth.com, Waltham, MA.