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Agencies
Short and Sweet
We’d like to give a quick cheer to the Webby Awards, which held its 11th annual presentation last month with a rule we think should be standard: five-word acceptance speeches.
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Agencies
The Latest Scoop
Talk about your dual personalities. Ben & Jerry’s is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don’t always
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Agencies
American Blogstand
A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month.
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Agencies
East Side, West Side, Online
Earlier this year, NY Skyride was looking for a way to convey its high-tech pizzazz to Web visitors. It had to be snazzy and engaging: Competition for the Big Apple tourist dollar is tight, and NY Skyride, a 12-minute Imax tour of the city’s landmarks housed on the second floor of the Empire State Building, faced a unique challenge.
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Digital
E-Dialog Taps Hughes as Senior Strategist
E-Dialog, an online marketing services firm, has hired Arthur Middleton Hughes, founder of The Database Marketing Institute Ltd., as a senior strategist who will work with clients on direct marketing best practices and customer retention strategies.
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Digital
Publicis Teams With Dassault on 3D Venture
Publicis Groupe, the French advertising conglomerate, has signed a memorandum of understanding with Dassault Systemes to create 3dswym, a global joint venture in the field of Web-based 3D.
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Digital
Something4 Acquires Netcallidus Ltd.
Something4 has acquired Netcallidus Ltd., an online marketing services company.
Terms were not disclosed.
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Digital
SEMDirector, comScore Pair up for Search Share Analysis
Web traffic measurement firm comScore is partnering with search reporting automation firm SEMDirector in a joint marketing initiative, the two companies announced.
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Digital
New Products and Services
IdentityTruth.com: a new Web site designed to help consumers safeguard their privacy and identities–IdentityTruth.com, Waltham, MA.