Promotion

• Agencies

  Yahoo, TV Makers Unveil Deals to Webify the Tube

  TV and the Web are converging, but until recently most of the movement has come at the Internet end. Broadcast channels are increasingly putting current episodes online, and U.S. audiences

• Agencies

  Nestle Waters Teams with Celeb Trainer Bob Greene

  Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage.

• Agencies

  Sharpie Sets Up Experiential Shops in Office Depot Stores

  Office Depot and Sharpie, the maker of permanent markers, have opened an in-store shopping experience at Office Depot retail locations where customers can experience the product.

• Agencies

  Phelps to Help Hype Mazda in China

  Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda.

• Agencies

  Shoppers to Go on an Electronics Diet in 2009: Forrester

  The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco.

• Agencies

  Starbucks Puts a Focus on Tea

  Starbucks is innovating again, looking to attract more tea drinkers with what it is billing as a 15-minute tea break.

• Agencies

  2009 Promo Event Marketing Survey: Marketers are Still Staging Events—Budget Cuts be Damned

  Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the

• Agencies

  WWE Stages Shows in Iraq

  It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past

• Agencies

  Event Car Marketing is Effective Alternative in Economic Downturn

  Consumers are by no means flocking to dealerships these days, so automakers are bringing the cars to them with ride-and-drive events and other alternative

• Agencies

  Casual Games, Serious Marketing

  Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,