Promotion

• Agencies

  Using Technology to Improve Incentive Programs

  One of the few marketing categories that traditionally do well during a downturn is the incentive business

• Agencies

  Boundless Network Acquires Venture Marketing

  Boundless Network, a branded merchandise distributor, has acquired Venture Marketing, a 15-year-old promotional products distributor with offices in Virginia and Milwaukee, WI

• Agencies

  ASI Names Hain as VP Member Services and Support

  The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position

• Agencies

  P&I Postscripts

  BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones

• Agencies

  How Sears is Coping with the Recession: Q&A

  Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”

• Agencies

  Sunny Delight Tours Sample New Smoothies

  Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

• Agencies

  7-Eleven Kicks Off X-Men Origins Storewide Promo

  If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters

• Agencies

  Coca-Cola Testing Interactive Vending Machines

  The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.

• Agencies

  To Reach Shoppers, Offer Solutions

  Shopper marketing can help improve sales in a tough economy. Here are a few examples

• Agencies

  Citibank Engages With Card Contest

  As customers continue to pull back on spending, marketers are working to keep the conversation going so that when spending does bounce back, the relationship will be intact