Promotion

• Agencies

  Using Technology to Improve Incentive Programs

  One of the few marketing categories that traditionally do well during a downturn is the incentive business

• Agencies

  Boundless Network Acquires Venture Marketing

  Boundless Network, a branded merchandise distributor, has acquired Venture Marketing, a 15-year-old promotional products distributor with offices in Virginia and Milwaukee, WI

• Agencies

  ASI Names Hain as VP Member Services and Support

  The Advertising Specialty Institute has promoted Victoria Hain to vice president of member services and support, a new position

• Agencies

  P&I Postscripts

  BEST WESTERN INTERNATIONAL: is hoping to spark more business with its loyalty members—and sign some new ones

• Agencies

  How Sears is Coping with the Recession: Q&A

  Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”

• Agencies

  Sunny Delight Tours Sample New Smoothies

  Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

• Agencies

  7-Eleven Kicks Off X-Men Origins Storewide Promo

  If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters

• Agencies

  Coca-Cola Testing Interactive Vending Machines

  The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.

• Agencies

  Economize Those High-Cost Vehicle Tours

  It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road

• Agencies

  Walmart Spiffs Up Store Brands

  At a time when families need to make every penny count, Walmart has relaunched its Great Value brand in the U.S.