Promotion
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Agencies
Esprit “Semi-Nude” Event Draws Thousands
Esprit last week staged a “semi-naked” event for the grand opening of a New York store, drawing thousands of people
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Agencies
Brands Power Up Promos for “Iron Man 2”
The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360.
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Agencies
Hyundai Adds Luxury Glitz with iPad-based Owner’s Manual
When the Apple iPad went on sale in the U.S. last Saturday, some 300,000 people spent $500 to $600 to get their hands on the technology first. But marketers at Hyundai Motors
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Agencies
Web-based Coupon Use Hits New Monthly High for RetailmeNot.com
Coupon aggregator Web site RetailMeNot.com says retailers generated approximately $33 million in sales at its site in February, a 62% increase over the savings value for the same month last year
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Agencies
Loyalty 360 Hires Jim Lott as VP Sales
The Loyalty Marketer’s Association has hired Jim Lott as vice president of sales
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Agencies
P&I Postscripts-Rymax/Card Activation Technologies
RYMAX: has hired Joseph Jagelka as western regional sales manager of product sales. He brings 20 years of experience within the consumer products
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Agencies
Cinnabon Gives Away Cupcakes on Tax Day
To make Tax Day a bit more palatable, Cinnabon is reprising its “Tax Day Bites!” promotion to give away free sweets
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Agencies
When Building Loyalty: Think Like a Gamer
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes
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Agencies
Influential Events
It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It’s
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Agencies
Reviving that Impulse Spark
Whatever happened to grabbing a box of Godiva chocolates off the shelf simply because you wanted an extravagant treat? Oh, right, it’s not in the budget