Promotion
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Agencies
Beefeater Sets Sail On Yacht Tour
Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco
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Agencies
Nintendo’s Summer of Touring
Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion
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Agencies
Direct Mail Invitations Drive Buyers to Land Rover “Exotic” Events
Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,
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Agencies
Kellogg’s Special K Red Berries Takes to the Road
Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger
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Agencies
Universal Saddles Up with Seabiscuit
Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success
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Agencies
Dog Days at Wal-Mart
ONE LUCKY DOG travels to the nation’s capitol next month to represent the U.S. as Masterfoods and Wal-Mart wrap up a three-month campaign saluting working
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Agencies
Nintendo Plays First Music Gig
Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence
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Agencies
Seen and Heard at Star Power
Hollywood marketers gathered at The PMA’s annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO’s
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Agencies
Upfront & Personal
Broadcast networks brought in a record $9.3 billion at this year’s upfront, the annual spring selling period when the six nets present their fall lineups
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Agencies
Universal, Nestl Ink Deal
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the