Promotion
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Agencies
Bear In MInd
Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It’s sponsorship of the National Guard car running on the
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Agencies
Boosting Head Count
Of all the immigrants who have landed on America’s shores, who could forget Malcolm Alexander, that humble Australian, who gave us the modern bobblehead
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Agencies
Coming Attractions
Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while
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Agencies
CORRECTION:
The distribution and dates for ICOM’s TargetMail Sampling program, as they appeared in the Sept. issue of PROMO, were incorrect. The correct dates offered
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Agencies
Brand It and It’s Yours
You don’t ask for cola when you’re thirsty; you ask for or Do you want coffee or ? Would a plain shirt or one with your favorite sports team logo be more
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Agencies
Ready, Set, Launch!
WHAT’S THE sexiest word in the English language? Any marketer knows: “NEW!” But with a slew of new products hitting store shelves, it takes a savvy promoter
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Agencies
Burger King Touts Shark Tale
Burger King dives in this week with a Kids Meal promo tied to DreamWorks’ Shark Tale. The five-week campaign will put Shark Tale toys in Kids Meals. Advertising to kids, restaurant P-O-P and direct mail to Birthday Club members support. The film …
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Agencies
Grocers Host Vegetarian Cooking Tour
Vegetarian Times is launching a cooking tour to mark its 30th anniversary and tout its redesign. The seven-state tour will bring regional chefs to supermarkets to give cooking demonstrations. The first 100 shoppers at each stop get a goody bag with …
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Agencies
Live From the Motivation Show: Circuit City Latest Merchant to Offer Gift Certificate Center Cards
Don’t know whether to get your assistant a PDA or DVD player for Christmas? Let him or her choose from more than 5,000 electronic products at any of 609 Circuit City Superstores, or from 400,000 items at http://www.circuitcity.com. Thanks to an …
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Agencies
Live from the Motivation Show: Amex Incentive Services Launches New Cash Card
Seeing a “huge opportunity” in the cash market, American Express Incentive Services introduced yesterday its newest stored-value product, the IncentiveFunds Select Card. Intended as both a consumer and trade premium, especially for spot rewards, IFC …