Topic

Promotion

  • Running a Successful Recognition Program

    Motivating and rewarding employees has never been more important as years of layoffs have left employers with fewer employees, who have been asked to do much more with much less. Donna Oldenburg the show director for the Incentive Show and president of …

  • Broadway Makes Giving Easy with Gift Cards

    Just in time for the holidays, the League of American Theatres and Producers, Inc. is making gift giving a little easier for consumers through a new Visa-branded Broadway gift card, a prepaid card that can be used to buy tickets to Broadway musicals, …

  • Majority Not Happy With Employee Incentive Programs

    While incentive programs have a big impact on employee productivity and retention, many employees are unhappy with their current programs, according to a recent poll by St. Louis-based Maritz Research. The study reports that, of the 1,002 randomly …

  • Business Travelers Remember Promotional Products

    If you’re a brand marketer trying to get your product’s name out to the public, then you want to get a branded promotional product into people’s hands. According to a recent survey conducted by L.J. Market Research for Promotional Products Association …

  • Revving Up Sales Motivation

    How to incent the folks selling incentives? Up the ante—in fact, rev it up. One lucky employee of CorpLogoWare, a Miami-based promotional products distributor, will win a Porsche Boxter ‘S’ at the company’s annual awards banquet in Las Vegas in …

  • Hilton Teams With Yes, Dear

    Hilton Garden Inn hotels and Twentieth Television have teamed in a sweepstakes to incent viewers to watch the syndicated Yes, Dear comedy series. Consumers can log on to YesDearSweepstakes.com or Hiltongardeninn.com for a chance to win a …

  • Chestnut Hill Says Proof Is In the Product

    Call it an apparel interpretation of the Pepsi Challenge. A new entrant in the apparel premium market has taken on its competitors with a side by side comparison of its polo shirts to theirs. Chestnut Hill is aiming for the high-end corporate clothing …

  • Barefield Named CEO at GiftCertificates.com

    GiftCertificates.com has named Timothy Barefield CEO. He replaces Michael Ahern, who will remain a member of the company’s board of directors. Ahern had been CEO of GiftCertificates.com since 2000. Barefield joined the Seattle-based company in March of …

  • P&I Postscripts

    SEARS: is out with its newest gift card design: a gift card that doubles as a picture frame. Consumers can customize the card by inserting a family portrait or a picture of the gift intended for the recipient. NAPSTER AND BLOCKBUSTER ONLINE: have …

  • Matthews Joins EZ Scores

    Marc Matthews has joined EZ Scores, LLC, as VP-client development. He will also retain his position as president of Fairfax, VA-based Corporate Sport, and that company’s event packages will be utilized in EZ Scores promotions & giveaways contests. …