Promotion

• Agencies

  McDonald’s Corp. Unveils Gift Card

  McDonald’s Corp. has introduced a new gift card, a pre-paid card that gives consumers a new gift giving and shopping option. Consumers can load the cards with funds of $5, $10, $25 and $50. The gift cards can be purchased in-store or through …

• Agencies

  PromoShop Hires Director Supplier Relations

  PromoShop has hired Kim Bakalyar as director of supplier relations, a new post for the romotional products distribution firm. Bakalyar will oversee PromoShop’s new supplier relations program. She had been director of vendor relations at Jack Nadel, San …

• Agencies

  P&I Postscripts

  HÄAGEN-DAZS SHOPPE CO.: will switch from paper gift certificates to stored-value gift cards through an arrangement with Salt Lake City-based Gift Card Solutions. The electronic gift cards are customized to meet the look and feel of the store, and may be …

• Agencies

  UPIC Upgrades and Buyer Education Top ’05 PPAI Agenda

  (Las Vegas, NV)—Two “hot topics” top the Promotional Products Association International agenda this year: enhancements to the UPIC (Universal Promotional Identification Code) Directory and a major push to educate the end buyer on the value of using a …

• Agencies

  Nerf Signs Up As Harlem Globetrotters Sponsor

  Hasbro, Inc.’s Nerf brand has signed on as a sponsor of the Harlem Globetrotters. The deal includes sponsorship of the 2004-2005 North American tour, and title sponsorship of the 6th Annual Harlem Globetrotters vs. The NABC College All-Stars Game on …

• Agencies

  Bally Takes on Partners to Promote Exercise

  Just in time to help consumers with their New Year’s resolution to exercise, Bally Total Fitness has teamed with QSRs, TV networks and hotels to promote exercise. Along with Yum! Brands, Inc., Bally Total Fitness is offering a free four-week gym …

• Agencies

  Amex Targets Realtors with the Housewarming Gift Card

  A new American Express branded gift card will be available to the real estate, homebuilding and mortgage industries beginning this month. The Housewarming Gift Card is personalized with the recipient’s name embossed, has a unique American Express …

• Agencies

  Burger King Joins Apprentice Line-Up

  Burger King. Corp. is the latest big name brand to join The Apprentice and will be featured in the show’s third season, which premieres Jan. 20. Season three has Tana pushing Burger King’s new product The Apprentice follows a group of 18 people vying …

• Agencies

  First Class All The Way

  First class passengers on select Continental Airlines flights can soon carry that “first class” feeling with them, thanks to a new deal between Premier Bags, Inc., and the airline to distribute free luxury gift bags to customers. Starting Feb. 1., …

• Agencies

  Sam Goody ‘Boycotters’ Get Gift Cards

  Sam Goody helped holiday shoppers turn lemons into gift cards last week with a Bad-Gift Boycott that gave away $8,000 in gift cards for its music stores. Shoppers swapped unwanted gifts for Sam Goody gift cards “Boycotts” were held Dec. 27 at five Sam …