Promotion
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Agencies
Fleetwood to Launch RV Vacation Club
Recreational vehicle manufacturer Fleetwood Enterprises will launch a vacation club for recreational vehicle fans this spring, a first for the RV industry. The points-based Fleetwood Vacation Club treats RVs like time-share condos: Club members schedule …
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Agencies
Best Western Offering NASCAR Fan Rates
Best Western International will kick off the 2005 NASCAR season by offering a discounted rate for race fans and a bonus for its loyalty program members. Guests who stay twice at the RaceFan Rate between Feb. 1 and April 30 are also eligible for the …
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Agencies
Macy’s Launches Star Rewards to Replace Regional Loyalty Programs
All stores—and loyalty cards—adopt the Macy’s name next month Macy’s has rolled its five regional loyalty programs into a single national program as the retailer adopts the Macy’s name nationally this spring. Macy’s 14 million current members will be …
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Agencies
Wendy’s To Feature Klutz Products
Wendy’s International is launching a new promotion this month featuring Klutz-branded toys. Starting Feb. 21, Wendy’s will offer Kids’ Meal bags based on the kids’ activity products. Each Wendy’s Kids Meal bags will contain one of five toys including: …
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Agencies
American Wireless Introduces Mobile Content Cards
American Wireless has introduced Retail Extension Services prepaid mobile content cards through its network of dealers. Available for use with cellphones, smartphones, PDAs and Blackberry’s, thousands of titles beginning at 99 cents can be accessed …
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Agencies
Euro RSCG Launches Loyalty Division
Euro RSCG Retail has launched a Customer Loyalty division under database marketing veteran Craig Staley. Craig Staley Staley has joined the Dallas agency as VP-director of database marketing, overseeing the new unit that will create integrated loyalty …
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Agencies
Vantage Donates to Tsunami Relief Efforts
Logoed apparel supplier Vantage Apparel planned to donate $1 for every order received last month to aid tsunami relief efforts. The funds have been earmarked for the American Red Cross Tsunami Relief Fund. The Avenel, NJ-based company has committed up …
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Agencies
Delta Fliers Donate 25 Million Miles
Delta SkyMiles members have donated 25 million frequent-flier miles for tsunami relief efforts. The miles are funneled through Delta’s SkyWish program and distributed to the American Red Cross, CARE and Unicef to fly relief workers and supplies to the …
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Agencies
P&I Postscripts
SHOPPERS CHARGE ACCOUNTS CO.: Mahwah, NJ, promoted Robert Noren to senior VP-chief operations officer for the private-label credit card company. Noren had been senior VP-credit, customer service and collections. His promotion took effect Jan 20. …
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Agencies
Brands on Break: Reapply Often
You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light