Promotion
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Agencies
Counter Attack: Larry Berney on Fraud in Loyalty Programs
For every loyalty program a marketer can conceive, there is a fraudster working to find ways to take advantage of it. From rebates to collect-and-win games to the gifting of gift cards as incentive prizes, marketers have to stay one step ahead of …
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Agencies
Two More Product-Placement Divisions Join the Fray
Branded entertainment divisions are popping up like daisies in springtime as agencies jockey for position in the highly lucrative world of product placement. Last week, both Interpublic Group’s Initiative Worldwide and Aegis Group’s Carat Americas …
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Agencies
Corporate Incentive Trends 2004
(Corporate Meetings & Incentives)—The profile of the typical incentive program goes something like this: A 12-month campaign, designed to increase sales across the board, has as its reward a group travel program to a domestic destination, probably Florida, Hawaii, or California. The CEO selected the destination, and an in-house team handled the logistics. Just over 200 employees qualified for the trip, and per-qualifier spending topped $2,650.
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Agencies
Musicland Web Site Rewards Bad Dates With Gift Cards
A bad date just might pay off through a new sweepstakes offered by Crankycupid.com, a Web site that rewards love-scorned consumers with free gift cards. Cranky Cupid readies his arrow to strike down-on their luck in love consumers Cranky, the …
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Agencies
Coinstar Turns Loose Change into Gift Cards
Taking that jar of loose coins to the local market to drop into a self-service coin-counting machine will soon get a little more interesting. Instead of getting a receipt to take to the cashier to get cash, a gift card can be requested instead. The Coin …
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Agencies
Flag Thrown on Redskins Plan to Build Loyalty with Credit Card
A plan hatched by the Washington Redskins for season ticket holders to use only a co-branded credit card to renew their tickets has been sidelined. The purpose of the reward card, distributed by league sponsor MBNA America Bank, was to build brand …
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Agencies
Southwest, Movielink Offer Movies On The Go
Customers on the run won’t have to worry about late rental fees, thanks to a new movie downloading service offered by Southwest Airlines and Movielink, a video-on-demand service. Southwest Airlines and Movielink team up for movie download premium …
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Agencies
Ford Focus Financiers Get A Dell
You know what you get when you buy or lease a Ford Focus and receive either 0% financing or $2,000 cash back? Dude, you get a Dell! Ford is offering a Dell Dimension PC with a flat panel monitor and a printer as an incentive to target first-time car …
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Agencies
Subway, 4-Kids Team Up for Ninja Turtles Promo, Sweeps
Subway Restaurants and 4-Kids Entertainment, Inc. have teamed up to launch a new promotion featuring the Teenage Mutant Ninja Turtles franchise, including a watch-and-win element of the popular cartoon for a chance to win $4,000. Subway offers Teenage …
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Agencies
P&I Postscripts
SUNRISE IDENTITY: Woodinville, WA, has promoted Rick Knap to senior account manager from account manager. He has been with the promotional merchandise and marketing agency for six years. …