Promotion
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Agencies
Napster Promoting Service With Cafés
Napster is hitting the road to promote the consumer launch of its first portable subscription service. Jen Crisafulli of The Apprentice and Gary Dell’Abate ofThe Howard Stern Show serve up drinks at the Napster To Go Café The tour will symbolize the …
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Agencies
P&G Tunes Up Spring Break Offer
Procter & Gamble is putting a soundtrack to spring-cleaning. Five P&G brands harmonize on sampler CDs Five of P&G’s cleaning brands are taking part in Take the Bore Out of the Chore, a spring-cleaning promo that gives a CD sampler with purchase. …
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Agencies
Ashlee Simpson Shows Off ThermaSilk Hairdos on Tour
ThermaSilk has partnered with rockstar Ashlee Simpson for her first concert tour where she will show off hairstyles using ThermaSilk products. Bonus prizes and face time with Ashlee Simpson support her concert tour with ThermaSilk Celebrity hair …
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Agencies
O Say Can You See: Jeep Partners With National Anthem Project
Jeep has signed on as the national presenting sponsor of an initiative to teach Americans the oft-forgotten words and significance of The Star-Spangled Banner. The National Anthem Project: Restoring America’s Voice is a three-year national education …
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Agencies
Mott’s and The Wiggles Tour Ties with Retail Promos
Mott’s has partnered with preschool band, The Wiggles, to sponsor a concert tour and retail promotions. Mott’s and The Wiggles mail-in promo features a free music CD Mott’s will sponsor the 2005 concert tour, The Wiggles Live in Concert Welcomed by …
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Agencies
Mattel Hits Primetime With American Idol Barbie
Hit show American Idol is extending its brand to a younger audience with a new Barbie doll line that uses role play as a key component to the fun. American Idol extends brand with new Barbie line The new Barbie, targeting kids six to nine, comes …
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Agencies
Missouri AG Sues Over Nationwide Rebate Scheme
The Missouri Attorney General has frozen $10 million in two bank accounts of companies allegedly using a nationwide rebate scheme to deceive consumers. The state filed suit in Jackson County Circuit Court on Feb. 16 against a Kansas City-area business, …
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Agencies
Simon Property Settles with NY; to Pay $125,000 in Penalties
Simon Property Group, Inc. has agreed to comply with New York’s gift card law and to pay $125,000 in penalties to settle a lawsuit brought by the state last month over Simon’s fees on its gift card. The state had charged that fees attached to the Simon …
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Agencies
Starwood Hotels, Seeking Differentiation, Customizes Wedding Sites
Starwood Hotels & Resorts Worldwide, Inc. is helping brides- and grooms-to-be breathe a little easier, offering couples a new online site to book hotels rooms for out-of-town guests and a free customized wedding Web site. Starwood Hotels simplifies …
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Agencies
Papa Johns Captures Pizza Lovers with Perks
A late night movie, a glass of ice-cold Coke and a slice of specialty pizza. Sound good? Papa John’s International, Inc. hopes so. The pizza maker is out with about five months of promotions to get consumers into its restaurants to try out the new …