Promotion
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Agencies
Yahoo, mtvU Team for New Reality Series, Contest
Yahoo and mtvU, MTV’s 24-hour college network, are partnering for a new, mini-reality series on long distance dating, in which viewers can vote on their favorite couple and send them on a two-week trip to Europe. The show, IMU: I Miss You …
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Agencies
Simon Malls Host Care Bears
Simon Properties will host the Care Bears for a two-day blitz in 88 malls in November. The event, timed to National Care Week, targets preschool members of Simon’s Kidgits Club. The Nov. 5-6 promotion brings costumed Care Bears to Simon malls in 35 …
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Agencies
Starz Entertainment Boosts Incredibles via Sweeps
Starz Entertainment is rolling out a new sweepstakes tied to the TV premiere of the Walt Disney Pictures smash The Incredibles, offering a grand-prize trip to Walt Disney World Resort in Florida. Consumers who watch The Incredibles on Starz, …
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Agencies
Ameriquest, Latino Marketing, Luis Miguel, Presence Marketing, Sponsorship
Looking at a chance to hit a growing demographic, Ameriquest Mortgage Co. has tapped into the Latino market as the presenting sponsor of the U.S. leg of Latin singer Luis Miguel’s Mexico en la Piel Tour, which kicked off Sept. 13 in Fresno, CA.
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Agencies
Brands Flock to The Apprentice ‘Stewart-Style’
Random House has signed on as the first task sponsor of NBC’s anticipated The Apprentice: Martha Stewart, with a team of marketers following close behind, according to a show spokesman. Similar to the original Apprentice starring Donald Trump, …
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Agencies
Burger King Searches for a Court King Via Basketball Tournament
Burger King Corp. is hitting the streets to crown a new “king” in basketball as part of a 15-college tournament tour. Burger King, with Kenny “The Jet” Smith, has launched the King of The Courts, a 3-on-3 basketball tournament that is traveling to 15 …
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Agencies
Lexus Offers McCartney “Experience” Via Sweeps
Lexus is rolling out a new promotion as part of its title sponsorship of Paul McCartney’s The U.S. Tour and new CD, offering fans a chance to win a 2006 Lexus RX 400h and tickets to McCartney’s sold-out concert in Los Angeles. To enter the Lexus …
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Agencies
Old Spice Sponsors High School Football Rivalries
Old Spice is the presenting sponsor of a nationwide tour hitting the high school football games of top rivals. The SchoolSports Rivalry Tour, put on by SchoolSports magazine, will travel to 10 markets and set up camp at the “most heated” high school …
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Agencies
Whole Foods Woos Pregnant Women
Natural foods grocer Whole Foods Market this month unveils an education program for new and expectant moms.
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Agencies
Court TV Boosts Parco P.I. Series Via Guerilla, Ad Campaign
Court TV is giving its new series, Parco P.I. a new look under a non-traditional advertising campaign targeting streets, bars and clubs. Parco P.I is a new reality/docu-drama that follows the Parco family of New York City as they crack cases …