Promotion
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Agencies
Arby’s to Feed Fans if Basketball History Is Made
Arby’s Restaurant Group plans to serve basketball fans a free sandwich based on an outcome of one of the NCAA playoff games.
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Agencies
Jose Cuervo Puts out Casting Call for Latino Talent
Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search.
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Agencies
Ford Launches Webisodes for Lincoln, Mercury Brands
Ford Motor Co. is boosting two of its brands via Webisodes that promote the new Mercury Milan and Lincoln Zephyr sedans.
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Agencies
Hershey Blitzes Take 5
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com.
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Agencies
Washington Mutual Skewers Old-Style Banking Via Street Marketing
White-shoe bankers, beware: Washington Mutual has taken to the streets of the Big Apple and the Windy City this week with teams of guerilla marketers who are spreading the word on the company’s new roster of free financial services.
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Agencies
Kohl’s Brings Youth Soccer On the Road
Kohl’s Department Stores this week begins its 26-market tour as title sponsor of the Kohl’s U.S. Youth Soccer American Cup.
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Agencies
History Channel Launches Mall Tour Sweeps for New Series
The History Channel is building buzz around its new mini series, 10 Days That Unexpectedly Changed America via a seven-city mall tour and sweepstakes, in which consumers can win themed trips to historic U.S. locations.
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Agencies
Pontiac’s Apprentice Work Takes Super Reggie
A 2005 appearance in the reality show juiced the launch of GM’s Pontiac Solstice. Now in year two, the on-air/online campaign was recognized tonight with the 2006 Super Reggie award from the Promotion Marketing Association.
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Agencies
vMix, Fox, Team for Walk the Line DVD Sweeps
Online video-sharing community vMix and Twentieth Century Fox Home Entertainment are building buzz around the release of Walk The Line on DVD with an online sweepstakes challenging fans to create a musical slide show to win their very own copy of the movie.
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Agencies
Wonka-Style ‘Purple Ticket’ Pushes Prince Album Sales
Universal Records is launching a Willy Wonka-style promotion to build buzz around Prince’s newest album 3121.