Promotion

• Agencies

  Managers Off the Mark on Employee Recognition: Poll

  Managers have a lot to learn when it comes to employee recognition and rewards, a recent Maritz, Inc. poll found.

• Agencies

  GameFly Rewards Gamers for Loyalty

  Video game rental service GameFly has launched a new loyalty program that rewards subscribers with coupons and discounts off pre-played video games.

• Agencies

  P&I Postscripts

  MCDONALD’S: is out with new toy premiums as part of its…LOYALTY LAB: hired Doug Brewsher as…

• Agencies

  GiftCertificates.com Launches Find an Admin Hero Contest

  GiftCertificates.com launched an Admin to the Rescue! contest to search for the best example of how an administrative professional has saved an executive, a colleague or the company from a business-related mishap.

• Agencies

  Harris Interactive Hires Senior Consultant

  Market research firm Harris Interactive, Inc. has hired Howard Lax, Ph.D., as VP-senior consultant in its Customer Loyalty Management Research Practice.

• Agencies

  TrueBlue Cocktails Goes on Sampling Spree with Bloomingdale’s

  TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale’s.

• Agencies

  Diet Pepsi Game Awards ‘Movie Bucks’

  Diet Pepsi is out with an under-the-cap promotion that offers players “Movie Bucks”
  good toward admission to a movie.

• Agencies

  USA Networks Seeks ‘Characters’ For Site, Contest

  USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.

• Agencies

  3-A-Day of Dairy Jumpstarts Summer Dieting

  Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.

• Agencies

  Federated Settles with NY Attorney General Over Sales Promotions

  Federated Department Stores this week settled a claim by the New York attorney general over misleading sales promotions and ads.