Promotion
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Agencies
Corona and Playboy to Party All Summer in $2 Million Push
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.
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Agencies
Pop-Tarts Keeps American Idol Tour Warm
Kellogg Co. is gearing up to go on the road again with American Idol again as presenting sponsor of The American Idols Live! Tour.
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Agencies
Embassy Suites Suits Up For Apprentice Task
Embassy Suites Hotels will appear on The Apprentice next week for its first-ever task sponsorship by giving competing teams a chance to create a new look for hotel employees.
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Agencies
AT&T, Taps Cars Movie in Multi-Million Direct Mail Campaign
AT&T is rolling out a new campaign to promote the upcoming release of the Disney/Pixar animated feature Cars via a direct-mail campaign and interactive Web site touting its lightning-fast products and services.
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Agencies
Brands to Pitch Samples at Wrigley Field
When Chicago Cubs fans hit the stands of Wrigley Field next week for a taste of America’s favorite pasttime, they may end up snacking on some free nuts as well.
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Agencies
Burger King Puts Mascot in Xbox Games
In a move to further entertain its customers, Burger King has inked a deal with Microsoft to feature its King mascot in three Xbox video games, according to news reports.
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Agencies
Six Flags Launches Kids Loyalty Club
Six Flags theme parks have rolled out a new loyalty club just for kids that offers its biggest fans a chance to extend their park experience via exclusive contests and insider news.
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Agencies
McDonald’s Ramps Up Happy Meal Premiums
McDonald’s is out with the first of four summer promotions around Happy Meal premiums, tying the popular menu item with a top retailer and two major films.
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Agencies
Giftybox Launches National Gift Pass Experiences
Giftybox is putting its own unique spin on its incentive offerings, extending its regional gift-pass experience program nationally this summer.
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Agencies
New Products at the Incentive Show
Bath & Body Works was once again offering 2-ounce samples of its lotions to the crowds of attendees lining its booth at the recent Incentive Show after conducting a test to see how not giving out the samples would bode with attendees at last year’s Motivation Show. The answer? Attendees want some samples.