Promotion
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Agencies
Sara Lee Breaks ‘Joy’ Umbrella Campaign
Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme “The Joy of Eating.”
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Agencies
Avis Boosts Rentals with Crest Premiums
When it comes to the bare necessities in life, Avis Rent A Car and Crest are giving airport travelers a needed helping hand.
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Agencies
Delta SkyMiles Teams with Netflix for Miles
Delta Airlines is giving it loyalty club members a new way to rack up miles—watching movies from home.
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Agencies
Summer Push Puts New Elizabeth Arden Fragrance in Teens’ Hands
Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls.
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Agencies
DSW Revamps Loyalty Program
Shoe retailer DSW Shoe Warehouse will replace its loyalty program next month, rolling over active members in its current program.
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Agencies
Moms Don’t Cash In on Credit Card Rewards
Fully 41% of moms use a rewards-based credit card, but more than half don’t redeem their points.
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Agencies
Learn To Generate ‘Return On Customer’
(Small Business Review)—To build long-term value for your business, invest in your relationship with existing customers—your most valuable assets.
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Agencies
Teen Boys More Likely to Buy Gift Cards than Girls
Some 48% of college-bound teens purchase gift cards rather than a gift item for friends and family throughout the year, while 33% of teen girls bought gift cards, according to a new study commissioned by Stored Value Systems, Inc. (SVS), a national gift card supplier and transaction processor.
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Agencies
WNBA Unveils Affinity Cards for Fans
The Women’s National Basketball Association (WNBA) has teamed up with Discover Card to offer fans WNBA and team affinity credit cards that give them access to designated lounges located in arenas throughout the season.
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Agencies
P&I Postscripts
U.K. GROCER TESCO: is rewarding its 13 million…ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will…