Promotion

• Agencies

  Men’s Grooming Product Hits New York City Streets

  If you are a guy who loves the grungy look, stay off the streets of New York City today. The “Men’s Den,” a wrapped tricked-out truck, will be prowling the streets searching for guys to lure in for a quick dose of grooming.

• Agencies

  Saturn Grows Some ‘Green’ in Washington, DC

  Saturn is turning heads in the nation’s capital with a $500,000 marketing campaign that includes erecting greenhouses around the city to drive awareness for the automaker’s environment-friendly hybrid SUV.

• Agencies

  Scion Scripted Into Animated TV Series

  Scion is becoming animated as part of a new marketing venture that will integrate one of the automaker’s models in an upcoming episode of Frisky Dingo on Adult Swim, an adult-oriented programming slot on the Cartoon Network.

• Agencies

  Best Buy Ties SpongeBob SquarePants Search to Holiday Cause

  Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams.

• Agencies

  Wal-Mart and P&G Rank ‘Best of the Best’: PoweRanking

  Cannondale Associates released results this week from its tenth annual PoweRanking Survey, and has found retail giant Wal-Mart and consumer packaged goods conglomerate Procter & Gamble take top scores when it comes to meeting consumer and shopper needs.

• Agencies

  Hot Wheels Rolls Out Instant-Win Game on 8 Million Packages

  Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys “R” Us gifts cards, DVD players and Hot Wheels bicycles.

• Agencies

  Six Flags Culminates Fright Fest with Xbox 360 Demos, Concert

  Six Flags is building buzz around its final Halloween-themed Fright Fest celebration with an Xbox 360 game demo and a mini-concert at one of its parks Halloween night.

• Agencies

  Chivas Offers $200,000 to Next Pair of Traveling Brand Ambassadors

  Chivas Regal has launched a nationwide search for two brand ambassadors that get a combined $200,000 stipend to act as international representatives to travel the world and document their experiences, all in the name of the well-known scotch whisky.

• Agencies

  Sony Pictures Television International Names New EVP-Marketing

  Sony Pictures Television International has named Kim Hatamiya to the new post of executive VP-marketing, effective immediately.

• Agencies

  Mr. Youth to Handle Spring Break in Panama City…Again

  Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau’s Spring Break 2007 initiatives.