Promotion

• Agencies

  Frequent-Shopper Data Improves Direct-Mail Offers: Valassis

  Using data from frequent shopper programs to target direct-mail offers can boost sales nearly 26%, according to research from direct-mail and FSI giant Valassis.

• Agencies

  American Airlines Rolls Out AAdvantage Milestones E-Magazine

  American Airlines has launched a new e-magazine meant to engage and connect its millions of loyalty program members with an online community.

• Agencies

  Simon Malls Stage Kids’ Cooking Events

  Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks.

• Agencies

  AmEx Forms Three Levels of Rewards

  American Express has revamped its rewards program to create three levels of membership.

• Agencies

  Seven Sweeps Winners Head to Harry Potter Signing

  More than 4,000 muggles entered a Harry Potter sweeps in the hopes of
  winning a trip to Europe for an event marketing the debut of the seventh and
  final book in the series.

• Agencies

  PromoCard Services Offers marketers Customizable Music Download Web Site

  Jumping on the music download bandwagon, PromoCard Services, a leader in stored value card promotions, has launched a Web site that enables marketers to customize their own online digital music offerings with their own brand identities.

• Agencies

  P&I Postscripts

  JETBLUE AIRWAYS CORP.: is celebrating its fifth year of the TrueBlue program, the low-cost carrier’s customer loyalty offering

• Agencies

  Marketers Pushing Green with ‘Evan Almighty’ Tie-Ins

  Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.

• Agencies

  ABC Plugs Fall Series Via Red Carpet Screenings

  ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide.

• Agencies

  Gap Dresses Kids in RED

  Gap is expanding its Product RED line of cause-related products with kids’ clothing.