Promotion
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Agencies
McDonald’s To Launch TV Show Around Kids’ Olympic Program
McDonald’s is planning to launch a reality TV show to document its selection process and the journey 100 kids will have that it sends to the 2008 Olympics.
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Agencies
Visa Gets Placement in Madden NFL 08
Visa is enhancing its pro football profile in a major video game play through an embedded presence in Electronic Art’s “Madden NFL 08,” set to go on sale Aug. 13.
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Agencies
Showtime Promotes Series Via Street Events
Showtime is tapping into people’s natural tendency to be curious to promote two of its original shows.
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Agencies
Pringles Tour Promotes New Crackers
Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes
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Agencies
Amex Plays Lifestyle Strategy With PGA Partnership
American Express struck a deal to become an official patron of The Professional Golf Association of America, teeing up a particular appeal to its golfing card members with special access to tickets for PGA events and exclusive on-site activities.
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Agencies
Priceline.com Offers Cash Coupons to Customers
Priceline.com has launched a limited-time offer where customers who book a published-price hotel room will receive bonus cash coupons worth up to $100 toward the future purchase of a Priceline.com Name Your Own Price hotel room.
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Agencies
Birthdays Top Gift Card Giving Occasion
Some 81% of people prefer gift cards as a birthday gifts, according to a recent survey.
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Agencies
Personal Links Lock Ties To Auto Dealers: J.D. Power Study
Car owners who feel a personal connection to auto dealer service advisors will keep coming back, and buy their next car there.
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Agencies
Shopko Launches Loyalty Program
Shopko, a retailer selling family basics, casual apparel and seasonal products, with an emphasis on health product, is rolling out two incentive-based programs that offer special prices and additional discounts for customers.
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Agencies
P&I Postscript
APPLE IPHONES: will be sold for 99 cents to the first nine customers who attend the 25th anniversary celebration of the first 99 Cents Only Store in Westchester, CA, on Aug. 9.