Promotion
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Agencies
Nextar Launches New MP3 Player with Music Giveaway
Portable electronics maker Nextar today launches a new 4 GB MP3/ MP4 player with a promotion that offers 10 free music downloads to buyers.
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Agencies
Postscript
BUDGET RENT A CAR: has teamed up with Dunkin’ Donuts to offer customers free coffee with car rentals.
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Agencies
$77 Billion Spent on Incentive Travel, Motivational Meetings, Special Events: Study
Spending on incentive travel, motivational meetings and special events was $77 billion in 2006, a recent study by the Incentive Research Foundation found.
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Agencies
Fenway Sports Plots Verizon Wireless Campus Tour
Fenway Sports Group is the guiding force for the third annual Verizon Wireless Campus Tour, hitting northeast college campuses in a concert series to plug the telco’s wireless service
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Agencies
Konica Minolta Grabs Gator Bowl Title Sponsorship
Konica Minolta USA struck a three-year deal to take the title sponsorship of the Gator Bowl through 2010.
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Agencies
Gap Rolls Out Kids Casting Call for Models
Gap is back with a new search to find new baby and kid models for its brand.
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Agencies
New Dylan Release Gets Viral Push
Columbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment.
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Agencies
Sweet Spot
The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?
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Agencies
Shopping Habits
Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the