Promotion
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Agencies
Nextar Launches New MP3 Player with Music Giveaway
Portable electronics maker Nextar today launches a new 4 GB MP3/ MP4 player with a promotion that offers 10 free music downloads to buyers.
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Agencies
Postscript
BUDGET RENT A CAR: has teamed up with Dunkin’ Donuts to offer customers free coffee with car rentals.
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Agencies
$77 Billion Spent on Incentive Travel, Motivational Meetings, Special Events: Study
Spending on incentive travel, motivational meetings and special events was $77 billion in 2006, a recent study by the Incentive Research Foundation found.
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Agencies
Fenway Sports Plots Verizon Wireless Campus Tour
Fenway Sports Group is the guiding force for the third annual Verizon Wireless Campus Tour, hitting northeast college campuses in a concert series to plug the telco’s wireless service
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Agencies
Konica Minolta Grabs Gator Bowl Title Sponsorship
Konica Minolta USA struck a three-year deal to take the title sponsorship of the Gator Bowl through 2010.
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Agencies
Gap Rolls Out Kids Casting Call for Models
Gap is back with a new search to find new baby and kid models for its brand.
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Agencies
New Dylan Release Gets Viral Push
Columbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment.
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Agencies
Shopping Habits
Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the
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Agencies
Retail Goes Feng Shui
Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there’s empirical evidence that an uncluttered
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Agencies
15 and Fabulous
It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born