Promotion

• Agencies

  Retail Goes Feng Shui

  Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there’s empirical evidence that an uncluttered

• Agencies

  15 and Fabulous

  It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born

• Agencies

  Life Lessons

  There’s no substitute for hands-on experience. That’s why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition

• Agencies

  Dr Pepper Builds Share Among Hispanics

  Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.

• Agencies

  Toys “R “Us Opens Pop-Up Shop

  Toys R Us is opening a temporary location in New York City targeting holiday shoppers

• Agencies

  American Airlines Shareholder Suggests Spinning Off Loyalty Program

  One of American Airlines largest shareholders is urging the company to spin off its loyalty program to boost shareholder value.

• Agencies

  Full Court Press

  Basketball may be perceived as an American sport, but the National Basketball Association is looking to expand its international profile in a series of

• Agencies

  Big Apple Impressions

  nobody looks exactly like maria sharapova, but look-alikes of the lanky Russian tennis star apparently are close enough to pique the interest of Big Apple

• Agencies

  Live from the In-Store Marketing Expo: Home Depot

  The Home Depot is making changes.

  The home improvement retailer is cutting back on its use of in-store signage to reduce noise and clutter.

• Agencies

  Live from the In-Store Marketing Institute: Digital Media as In-Store Experience

  Digital Media is adding a fresh dimension to the in-store experience.