Promotion
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Agencies
2012 PRO Award Winner: Team Detroit for Ford
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.
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Agencies
Emails We Love: Five Below [Confuses] Us
Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].
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Agencies
StubHub Converts Quick Sales to Long-term Loyalty
StubHub, the world’s largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.
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Agencies
Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes
Kraft’s Lunchables brand kicks off its largest campaign
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Agencies
7 Drivers to Increase Sponsorship Value with Consumers
A new study from Ipsos Reid and TrojanOne looks at seven ways sponsorship properties can create an emotional connection between Canadians and the property
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Agencies
Jockey and Target Join to Sell Women on Men’s Briefs
JKY by Jockey debuts “It’s Time to Change Your Underwear” campaign at Target stores, using insights about who buys it (women) and how.
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Agencies
2012 PRO Award Winner: Civic Entertainment Group for HBO
2012 PRO Award Finalist: Civic Entertainment Group for HBO and the “Boardwalk Empire
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Agencies
2012 PRO Award Winner: Catapult Action Biased Marketing for Mars Petcare
Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each week, less than 60% buy pet food at Walmart and less than 40% buy supplies, so there was a significant opportunity to capture market share.
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Agencies
2012 PRO Award Finalist: A Squared Group for Gap
2012 PRO Award Finalist: A Squared Group for Gap and the “Pico De Gap” experiential promotion.