Promotion
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Agencies
2012 PRO Award Winner: Team Detroit for Ford
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.
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Agencies
Emails We Love: Five Below [Confuses] Us
Discount retailer Five Below gets points for speedy first delivery, but not all of their email [creative] decisions make complete [sense].
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Agencies
StubHub Converts Quick Sales to Long-term Loyalty
StubHub, the world’s largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.
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Agencies
Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes
Kraft’s Lunchables brand kicks off its largest campaign
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Agencies
7 Drivers to Increase Sponsorship Value with Consumers
A new study from Ipsos Reid and TrojanOne looks at seven ways sponsorship properties can create an emotional connection between Canadians and the property
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Agencies
Jockey and Target Join to Sell Women on Men’s Briefs
JKY by Jockey debuts “It’s Time to Change Your Underwear” campaign at Target stores, using insights about who buys it (women) and how.
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Agencies
2012 PRO Award Finalist: Neverstop for Uniqlo
2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.
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Agencies
2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project
2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project and the “Believe in Heroes Campaign” Best Cause-based Promotion.
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Agencies
2012 PRO Award Finalist: Syfy for Syfy
2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”
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Agencies
2012 PRO Award Finalist: Grow Marketing for Levi Strauss & Co.
2012 PRO Award Finalist: Grow Marketing for Levi Strauss & Co. for the “Levi