Promotion
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Agencies
ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’
ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”
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Agencies
Retail Center Launches Cash Giveaway Campaign
A New York shopping center is giving people an incentive to visit its shops: Free cash.
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Agencies
Alltel Observes Daytona 500 Win with Free Minutes
Alltel Wireless is offering 500 free minutes to new and existing customers as a way of celebrating Ryan Newman’s dramatic Daytona 500 win in the No. 12 Alltel Toyota.
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Agencies
TV Guide Pushes ABC Line Up with Tissue Packets
ABC is giving viewers a special surprise to prepare for its new Sunday-night line-up: Branded tissue packets.
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Agencies
AirTran Airways Drives Loyalty with ‘Pit Crew’ Service, Contest
AirTran Airways has found a unique way to reward travelers for their loyalty.
Last week gave passengers received special privileges for flying the airline in the form of speedier service from Danica Patrick look-alikes. In a one-day event, Pit Crew teams dressed as the Indy racecar driver worked ticket counters at LaGuardia Airport in New York and assisted travelers with luggage to push people through the check-in lines faster.
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Agencies
Red Lion Offers Bonus Points in Leap Year Promotion
Red Lion Hotels are hyping a leap year promotion offering bonus points to loyalty program members who make reservations for Feb. 29.
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Agencies
Virgin Megastores Rolls Out Digital Signage Network
Virgin Megastores is rolling out digital signage in select stores nationwide to better target customers with promotions and other content while they shop.
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Agencies
Bank of America Expands NASCAR Banking Program
Bank of America is revving its NASCAR RacePoints rewards program with more access to drivers for customers who carry bankcards, credit cards or checks bearing the NASCAR logo or drivers’ images.
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Agencies
Rymax Marketing Partners with Skullcandy for Incentive Products
Rymax Marketing Services has teamed up with Skullcandy, an audio products manufacturer, to produce specialty items for the incentive industry targeting 18- to 35-year olds.
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Agencies
Value Comes in Coupon Clipping: Survey
Coupons may be time consuming to cut out, but they can mean big savings and offer good incentives to persuade people to buy certain products. For example, some 55% of female coupon clippers bought a different brand than usual because of a coupon offer, a recent survey found.