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Casting Call

When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake

Agencies

Wal-Mart To Require Item-Level Tags

Wal-Mart Stores Inc. is giving its suppliers a new reason to take its RFID mandate seriously: Starting Oct. 31, 2009, suppliers that ship products to

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Spreads Easily

Philadelphia Cream Cheese is 128 years old. And that’s a problem. Yes, people are used to the venerable brand. But they may not be interested in a variation

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Stuff We Can’t Do Here Yet

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong

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RFID Ramp-Up

What’s the purpose of a shopper marketing promotion if the merchandise is sitting in the store’s back room rather than out on display where it belongs?

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McDonald’s Samples McSkillet Burrito for Leap Year Event

McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.

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ABC Offers Tissues to Plug Oprah Series

Anticipating that the series will be a tearjerker, ABC is inserting tissue packets in this week’s TV Guide to help hype a new Oprah reality series and its hit companion “Extreme Makeover.”

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Bronx Is Biggest Sports Event Destination: Survey

Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.

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Salon Selectives to Renew Old Brand Name with New Formula

Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance.

Agencies