Promotion
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Agencies
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
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Agencies
U.S. Bank, Anheuser-Busch, Team Up for Rewards Card
U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise
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Agencies
NHL Using Paramount Hockey Comedy to Plug Playoffs
The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film.
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Agencies
Allstate Revisits Biker Tour, Launches Web Site
Allstate is hitting the biker rallies again, expanding on a tour it conducted last year and introducing a new Web site for two-wheeler enthusiasts.
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Agencies
VH1 Stages ‘Celebreality’ Bowling Events
VH1 has been staging a trio of bowling events around its celebrity reality shows, lending local bowling lanes the ambience of nightclubs.
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Agencies
McDonald’s Tests Mobile Coupons
McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons.
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Agencies
7-Eleven Pumps ‘Iron Man’ with Slurpee Cups
The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site.
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Agencies
Kraft Promotes Bagel-fuls with Sampling, Tour
Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.
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Agencies
Kraft Singles Celebrates Grilled Cheese Month with Coupon Offer
April is National Grilled Cheese month and Kraft Singles is paying homage to it with a coupon offer for free cheese.
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Agencies
Sprint Gears Up NASCAR Tix Giveaway
Sprint is running a major customer appreciation campaign, offering more than 30,000 free tickets to NASCAR events around a Sprint-sponsored race on May 15-17.