Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
The shops open April 17 in Los Angeles and will offer co-branded designs, personally customized by Jonas Bevacqua, co-founder of LRG. Courvoisier’s newest brand, Exclusif, will also be showcased at the shops.
Each store will pop-up for three days. Following LA, the stores will open in May in Houston, Miami and New York City. At the end of each stop, merchandise will be auctioned off with proceeds going to Sweat Equity Enterprises, a non- profit organization that helps aspiring designers in underserved communities.
On the first night of each stop a media-only reception will be held followed by a kick-off party where select consumers can sip on Exclusif cocktails as popular DJ Vice plays music.
Supporting the events, an online sweepstakes in Houston, Miami and New York offers the chance to win tickets to exclusive parties. People can sign up at www.cv-us.com/popup and can earn additional entries by visiting local clothing boutiques where some of the products will be on display, or receive a special code via text message. The boutiques will be identified via a custom Google Map located on the Web site.
A “Guide to Style” handbook will be made available to consumers to preview the tour.
Last fall, Courvoisier Cognac, made by Beam Global Spirits & Wine, Inc. launched the “Find Greatness Within” ad campaign, featuring music mogul Jermaine Dupri.
