Promotion
-
Agencies
RadioShack Names Applbaum as CMO
RadioShack Corp. has named Lee Applbaum as executive vice president and chief marketing officer. The post took effect yesterday
-
Agencies
Chiquita Runs Rewards for Fresh Products Purchases
Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice
-
Agencies
Papa John’s Pushes ‘Indy’ DVD with Coupons, Pizza
Papa John’s is partnering with Paramount Home Entertainment and Lucasfilm Ltd. to support the upcoming DVD release of “Indiana Jones and the Kingdom of the Crystal Skull.”
-
Agencies
Hostess to Visit Sweeps Contestants Homes on Halloween Night
In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner
-
Agencies
Mars Hires VP/Retail Channel Marketing Director
Shopper marketing agency Mars Advertising has named Timothy Goeglein as vice president and retail channel marketing director, a new position, in the Cincinnati office
-
Agencies
NYC Street Musicians Boost Brit Rock Band Album
British rock band Oasis is getting open-air play from New York City street musicians playing tunes from its latest album in advance of its October release
-
Agencies
KFC Teams with Activision for ‘Guitar Hero’ Sweeps
KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos
-
Agencies
Former Relay Exec Opens Experiential Shop
The former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company
-
Agencies
Philips Norelco Pushes Shaver with ‘Manalogues’
Philips Norelco, the company behind the “Shave Everywhere” body grooming site that got its message across with produce
-
Agencies
Downy Teams with Ann Taylor for In-Store Events
Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft