Topic
Programming
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Programming
Three-on-Three and Going Public: Jeff Kwatinetz on Why Brands Are Betting on BIG3
After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today’s advertisers are looking for.
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Programming
Bill Abbott on Five Years of Great American Media — and Why Focus Wins in a Fragmented Media Market
To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company’s bold choice to let brand dictate strategy and how that influenced its evolution.
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Events
How Hallmark Keeps the Magic Alive: A Q&A with the Brand’s Chief Communications Officer
We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s leaning into a “One Hallmark” approach that makes Hallmark Media a more cohesive part of the overall Hallmark brand.
